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Terms of
ReferenceConsultancy
or Short-term Contract
Title:                Marketing
Specialist, BrazilReports
to:       Imaflora Deputy Director,
and Rainforest Alliance Director Strategic InitiativesDuration
:        March 1 – December 31, 2014
Imaflora
Instituto de Manejo e Certificação Florestal e Agrícola – IMAFLORA,  a Brazilian not-for-profit civil association
(NGO) with the mission to encourage and promote changes in the agricultural and
forestry sectors striving for the conservation and sustainable use of natural
resources and the promotion of social benefits.
The
Rainforest Alliance is an international nonprofit organization that works to
conserve biodiversity and ensure sustainable livelihoods by transforming
land-use practices, business practices and consumer behavior. Based in New York
City, with offices worldwide, the Rainforest Alliance works with people whose
livelihoods depend on the land, helping them transform the way they grow food,
harvest wood and host travelers.
Position SummaryThe Marketing Specialist, Brazil, will support the Imaflora and Rainforest Alliance teams
in planning and executing activities to increase the supply and demand
particularly, but not restricted to, coffee and beef/leather from Rainforest
Alliance Certified™ farms in the domestic Brazilian market.  In
addition to exploring new opportunities, s/he will maintain relationships with
companies already engaged with the Rainforest Alliance and Imaflora.  S/he will also promote awareness of the
Rainforest Alliance Certified™ seal by organizing and participating in industry
events and meetings, developing supporting materials, seeking opportunities to
raise the profile of Rainforest Alliance Certified™ products with the media,
key opinion leaders and the Brazilian public.
Responsibilities:Work with Rainforest Alliance
Markets and Imaflora teams to develop, refine and implement the Brazil
domestic market strategy;Engage with companies in the
Brazil market to grow demand for certified crops with a focus on coffee
and beef/leather, in coordination with Rainforest Alliance and Imaflora
staff;Conduct research on companies
and prepare profiles;Support the development of farm
profiles;Prepare lists of targeted
company and producer prospects and 
engagement/outreach plan;Maintain database of key contacts;Develop travel agendas and
schedule meetings for Rainforest Alliance/Imaflora senior staffOrganize industry events, other
special public events, and publicity opportunities;Liaise with Rainforest Alliance/Imaflora
communications teams on the development of supporting promotional
materials;Investigate and develop social
media opportunities and link local efforts to global work;Other duties as assigned.
Qualifications·        
Bachelor or higher Degree in relevant field;·        
3-5 years experience in non-profit sector or relevant
industry field preferred;·        
Strong computer skills (Microsoft Excel, PowerPoint, Outlook,
Word and Internet);·        
Strong written and verbal communication skills in English and
Portuguese;·        
Strong organizational and time management skills;·        
Dynamic, team oriented with strong interpersonal skills;·        
Proactive and positive attitude;·        
English and Brazilian Portuguese fluency a must, and;·        
Knowledge of and commitment to environmental issues and
sustainability practices preferred.
How to ApplySend
your CV (English), a cover letter, preferably way of hiring (consultant or  temporary contract/ CLT), confirmation that
you are eligible to work in Brazil and your salary expectation to [email protected] with the title
Brazil Marketing Specialist in the subject field, until 20/02/2013.
IMAFLORA
encourages diversity in its staff.


Imaflora

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